The History of Shinta Indah Jaya; Going Beyond Tradition

Shinta Indah JayaNewsThe History of Shinta Indah Jaya; Going Beyond Tradition
24 October 2019

Shinta Indah Jaya has been an integral part of Indonesia’s textile industry for nearly five decades, having been established in 1971 by the late Toto Hermijanto. The company began as a humble trading company before subsequently progressing into the manufacture of flat, circular and warp knitted fabrics thus becoming the first business unit of what would expand to become the renowned Shinta Group. Shinta Indah Jaya is a rarity in the global textile industry; a company that has stood the test of time in an era of globalisation and withstood the pressures of shifting regional production locations as well as fast fashion.

This success story has been achieved through placing extensive focus on research and development as well as listening to the needs of clients to deliver quality textiles that meet their requirements. For example, Shinta Indah Jaya strategically develops innovative performance textile fabrics by using specialised yarns produced by a sister company, Sulindafin. Tapping into the burgeoning global demand for performance sportwear, SulCool, developed in-house by Sulindafin, is a permanent moisture-management technology built into yarn. Shinta Indah Jaya has been supplying SulCool fabrics to the garment industry for the manufacture of activewear for renowned multinational sportswear brands including Adidas, Reebok, Puma and Asics. This fabric uses tetra-channel capillary action for superb moisture-management which keeps the skin cool and dry for long-lasting freshness and enhanced athletic performance. Shinta Indah Jaya also offers SulCool fabrics with dual functions of moisture-management and anti-UV or anti-microbial properties using advanced silver technology.

Looking to the future and the increasing importance of the environmental impact of textile production, Shinta Indah Jaya is actively exploring avenues to produce eco-textiles. This includes the use of recycled materials alongside the company’s existing efforts to reduce the carbon footprint of the textile manufacturing process such as minimal wastewater and through investments in a state-of-the-art waste water treatment facility. As the company embarks on the next chapter of capacity expansion through the construction of a brand new manufacturing facility and investing in modern greener technology, improving productivity while ensuring maximum energy efficiency with minimal waste are at the forefront of the company’s strategic expansion plans.

For Shinta Indah Jaya, the concept of ‘Going Beyond Tradition’ is about embracing the latest developments in research and technology, but also about safeguarding the core values that enabled the company’s founding success. With increased price pressure in the global textile industry, attention to employee working conditions and rights has been eroded as irreputable companies take a short-term approach to their staff. Shinta Indah Jaya regards the well-being of its employees as paramount to ensuring the success of the company in the long term. This means the highest standards of health and safety within the premises as well as access to training to improve their skills and social security for themselves and their loved ones.

Today, Shinta Indah Jaya serves as the standard bearer of the late Toto Hermijanto’s founding vision of providing the highest quality textile products underpinned by a corporate culture that emphasises honesty, respect and integrity. This unswerving focus has enabled Shinta Indah Jaya to continue to thrive within an increasingly competitive international textile industry as well as progress to the next generation under the stewardship of his daughter, Stacey Hermijanto. Drawing on the work ethic and dedication embodied by the founder, the team at Shinta Indah Jaya remains committed to developing customised textile solutions that facilitate sustainable success for all its customers.